Internet Guerilla Marketing – Media Advertising – Offline Marketing
What you must remember about guerilla marketing is that you have to make an impact on the consciousness of the people you hope to sell to. How you do that is less relevant than the matter of actually doing it. There are some who would say that placing advertising on a tank that is shown rampaging into a defenseless small nation is good publicity, because as bad as the association might be in that version of guerilla marketing, it will be seen on television and in the newspapers.
In this light, the phrase There is no such thing as bad publicity has gained currency, but is it actually true? Many companies use annoying and vague advertisements to advertise products that do little more than annoy consumers to the point that they cannot forget the product being advertised. People will remember the advertisements, but will this technique of guerilla marketing actually sell the product?
That is what a marketer has to consider when they are looking to publicize a product. If people are quoting the awful dialogue in your advertisement to one another, but failing to walk into a shop and buy your product, then you have the balance all wrong. You need to remind people that there is something to buy, and if you have to annoy them to do so, at least give them a hint as to what makes the product worth buying.
Anyone who spends much time browsing and reading online forums will be familiar with trolls. They engage people in pointless arguments and then disappear from view leaving that person angry and nonplussed. Don’t let your ad be a troll. If you are going to irritate the consumer with a form of guerilla marketing, then make it worth their while.